DLA Insights

Inspiring brand growth by understanding people.

We love creativity

We bring creative solutions to insight discovery allowing your brand to holistically understand its customers, users, shoppers…PEOPLE.

By not being hemmed in by a specific methodology, we give brands the ability to tap into people when you need them to provide the insight your team craves. Propelling brands to make the right decisions that drives growth quickly, efficiently, and without limitations.

What we do

Our solutions are agile and customizable, but be reassured that quality at the heart of all we do.

Foundational Understanding

  • Ethnographic research
  • JTBD (Jobs To Be Done)
  • Landscape Assessment
  • Customer Journey Mapping
  • Persona Development
  • Customer Satisfaction

Innovation     
Development

  • User Co-Creation
  • TNBT (The Next Big Thing)
  • Prototyping
  • Product Usage
  • Brand Creation/Evolution
  • Concept Development

Go-To-Market
Measurement

  • Concept & Idea Testing
  • Launch Audit
  • Shop-a-longs
  • Advertising Effectiveness
  • CX/UX
  • Packaging Assessment
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